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Florence is a small coastal city located in Lane County, Oregon, USA. It is situated on the Oregon Coast, at the mouth of the Siuslaw River. The city is known for its scenic beauty, outdoor recreational opportunities, and historic charm.

Florence’s natural beauty includes sandy beaches, rolling sand dunes, old-growth forests, and freshwater lakes. The city is home to the Oregon Dunes National Recreation Area, a 40-mile stretch of sand dunes that are popular for off-road vehicle riding, hiking, and camping.