ROSEBURG, Ore. – Southern Oregon is shining bright in 2025. Roseburg, affectionately known as “The Burg”, has earned national recognition after being ranked the #2 best place to live in the Pacific Northwest by WorldAtlas.com.
Roseburg is known for its picturesque setting along the South Umpqua River and is surrounded by lush valleys, rolling hills, and evergreen forests. Often referred to as the “Gateway to the Umpqua Valley Wine Region,” the city has blossomed into one of Oregon’s fastest-growing wine destinations. Residents enjoy a blend of outdoor recreation—from fishing and rafting on the Umpqua to hiking nearby waterfalls—and a strong sense of community rooted in Native American heritage and pioneer history. Its slower pace of life, compared to Portland or Eugene, makes it especially appealing to families and retirees.
Klamath Falls, landing at #3, is considered Oregon’s “City of Sunshine,” boasting over 300 days of sun each year. Located near the Cascade Mountains and Upper Klamath Lake, it’s a paradise for outdoor lovers. The area offers everything from kayaking and birdwatching along the Pacific Flyway to skiing at nearby Mt. Ashland and exploring Crater Lake National Park just an hour away. Klamath Falls also has a deep connection to Native American history and a strong arts and culture scene, with murals, galleries, and local theaters giving the city a creative pulse.
Grants Pass, ranked #6, is best known as the gateway to the world-famous Rogue River. Whether it’s whitewater rafting, fishing, or scenic jet boat tours, the river defines the town’s adventurous spirit. The historic downtown adds charm with its art deco architecture, antique shops, and lively restaurant scene. Grants Pass also hosts seasonal events like Boatnik, a Memorial Day tradition that combines parades, boat races, and fireworks, bringing the community together every year. Surrounded by lush forests and just a short drive to the Oregon Caves National Monument, it’s a town where natural beauty meets small-town hospitality.
WorldAtlas.com says the rankings were determined by factors such as quality of life, natural surroundings, cultural heritage, and economic opportunity—and these three Southern Oregon gems check all the boxes.
With Roseburg, Klamath Falls, and Grants Pass all making the cut, Southern Oregon has firmly cemented itself as one of the most desirable regions in the Northwest. Congratulations to all three cities for representing Oregon with pride!
