Oregon Ranks Fourth in Pumpkin Spice Latte Obsession, But Why?

by | Sep 15, 2023 | News

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The leaves haven’t even started their colorful autumn transition, and yet there's already a buzz about pumpkin spice lattes. And not surprisingly (or maybe surprisingly for some of us), Oregon has been identified as the 4th most pumpkin spice latte-obsessed state in a 2022 study. Ahead of states like Illinois, Texas, and Virginia. Why, you ask? Good question.

A somewhat recent analysis of Google search data by Bid-on-equipment.com, a platform that, oddly enough, sells used industrial machinery, has placed Washington state at the zenith of this perplexing pumpkin spice passion. Given that Starbucks, the creator of this autumnal drink, started in Seattle, maybe Washington's obsession is a hometown pride thing.

The study indicates that the pumpkin spice latte, often associated with Starbucks since its introduction in 2003, is a source of excitement not just for states but also for cities. Among cities, Seattle secured the second place, following Minneapolis, Minnesota, which claimed the title for the most pumpkin spice latte-crazed city in America.

pumpkin spice latte

Now, let's steer back to Oregon. Our state clinching the fourth position really makes one ponder about our collective choices. Do we embrace it because of the rain? Or because it’s simply there? The mystery remains. Perhaps Oregon's affinity for artisanal and craft foods and beverages plays a role. We have a reputation for appreciating niche products, and pumpkin spice lattes could be bundled into that category. There's also the possibility that the drink, with its warm spices, provides a sense of comfort during Oregon's chillier and overcast days.

But the broader question remains: why are pumpkin spice lattes so popular to begin with? Is it the cunning marketing of large coffee chains? The novelty and limited availability, giving it an exclusivity factor? Or perhaps it's the heady mix of spices, evoking nostalgia and memories of autumn festivities, harvest celebrations, and cozy nights by the fireplace. It might be that the pumpkin spice latte has transcended mere drink status, becoming a cultural symbol of change, of the transition from summer warmth to fall coziness.

pumpkin spice latte
Sorry, not sorry!

Regardless of the reasons, it appears that this beverage, much like bell-bottom jeans or 80s synth music, has its fervent admirers and equally passionate detractors.

Here are the states that, for reasons I’m still trying to grasp, can't get enough of this sugary concoction:

  1. Washington
  2. California
  3. Colorado
  4. Oregon 🌟
  5. Illinois
  6. Texas
  7. Virginia
  8. Arizona
  9. Hawaii
  10. Nevada

While the stats reflect that pumpkin spice lattes seemingly provide a sales boost for Starbucks annually, it still leaves some of us scratching our heads about its widespread allure. As the anticipated official release of the pumpkin spice menu is here once again, I'm left pondering: what's the big deal with this spiced brew? 🤷🍂


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Written By Tyler James

Tyler James, founder of That Oregon Life, is a true Oregon native whose love for his state runs deep. Since the inception of the blog in 2013, his unbridled passion for outdoor adventures and the natural beauty of Oregon has been the cornerstone of his work. As a father to two beautiful children, Tyler is always in pursuit of new experiences to enrich his family’s life. He curates content that not only reflects his adventures but also encourages others to set out and create precious memories in the majestic landscapes of Oregon. Tyler's vision and guidance are integral to his role as publisher and editor, shaping the blog into a source of inspiration for exploring the wonders of Oregon.

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