FDA Determines that Love Is Not Real

FDA - Love is not a real ingredient
Image Courtesy of "Live and Diet"

We obviously try to keep things Oregon-themed around here, but some things are just too good (read: ridiculous) to not share.

In case you missed it:

In late September, Nashoba Brook Bakery in West Concord, Massachusetts was hit with an unexpected reprimand from an equally unexpected source.

As reported originally by Bloomberg, the Northeast-based bakery received a series of warnings from the United States Food and Drug Administration (FDA). The most notable of which had to do with what goes into the company’s granola.

Tax Money At Work

Apparently, it took the taxpayer-funded geniuses in the Federal Government to determine that “love” is, in fact, not a real ingredient. Because priorities, or something.

In a letter to the bakery on September 22nd, the Administration stated,

Your Nashoba Granola label lists ingredient ‘Love.’ Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name. ‘Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.

Now, if you’re thinking this sounds kind of silly, I would, first, direct you back to this article’s first sentence and, second, let you know that Nashoba CEO John Gates agrees. When queried, he told Bloomberg that the Federal Government telling a bakery that listing “love” as an ingredient could be deceptive “just feels so silly.”

Gates went on to describe the situation as Orwellian, while also acknowledging that the FDA’s more serious concerns and warnings were “helpful.”

In Response

On the FDA’s part, they released a statement saying that the concerns about “love” as an ingredient were not among their top priorities (then why even include it on the list?)

The Administration’s more important concerns dealt with sanitary issues and incorrect product labeling.

Meanwhile, the entire food industry has begun transitioning to automation to avoid any emotional contamination in their products.

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