Patagonia Plants Thousands of Trees in Oregon with Ocean Blue Project

Patagonia Plants Tree

Patagonia is teaming up with the Ocean Blue Project to plant $4,000 worth of trees in Oregon with volunteer Albany High School Students. According to Richard Arterbury at Ocean Blue Project, “Trees are one of the most import elements in a healthy ecosystem, and partnering with great companies to provide local service learning opportunities for youth is vital for our future.” In addition, the two companies are partnering again in June to sponsor a volunteer beach clean up at Manzanita Beach, Oregon.

Protect, Restore & Preserve

Patagonia, founded in 1973, is one of the most easily recognizable Oregon brands. They are known for their outdoor clothing that expertly mixes style with practicality. Recently though, Patagonia is making a name for itself by working to promote environmental conservation around Oregon.

In 2007, Patagonia’s founder Yvon Chouinard visited Imperial Ranch in Maupin, Oregon. The ranch owners, Dan and Jeanne Carver, had become disillusioned with the morally questionable farming practices of wool suppliers. They decided to do something about it and implement new sustainable guidelines, even when it cost them customers who chose Imperial’s cheaper rivals.

Chouinard had visited the ranch on a whim after reading an article about what the Carvers were trying to accomplish. Once he received a tour of the facilities and saw the sustainable farming of wool in action, Chouinard remarked to the Carvers, “I’ve always believed revolution starts at the bottom. I think you guys are the start of the new one.”

After cutting ties with Patagonia’s wool supplier in Argentina following an investigative video from PETA, Chouinard reached out to Imperial about being the primary supplier of wool for Patagonia. Chouinard also worked with Temple Grandin, a famous welfare consultant who advised him on the best methods of sustainable wool farming. Patagonia’s work with Imperial Ranch and Temple Grandin have positioned the company as a forefront thought leader in the battle for eco-friendly harvesting.

Patagonia Oregon Conservation

Making A Difference

They have also worked 1000 Friends of Oregon, a volunteer network that works to conserve Oregon’s landscape. This past December, Patagonia hosted a fundraiser for 1000 Friends of Oregon at the Patagonia Portland store, with free food and beer plus massive discounts on all Patagonia gear. The proceeds went to benefit Oregon conservation as well as the Audubon Society and Wild Salmon Center.

The Patagonia team

Patagonia has long been seen as one of the coolest companies in Oregon. Now they want to be seen as one of the most eco-friendly and “Oregon-Minded” brands as well. Sometimes revolution starts from the top too.

Kurios in Portland
  • neubarth

    Hopefully they are planting trees that can endure the higher temperatures that we are going to see in the coming years. If they are planting the species that is already there, they will probably all die. I see this mistake being made all across the country. Many states are planting the species of tree that is already dying because of the rise in temperature.

    • Richard Arterbury

      Hello, Neubarth, You are correct changing temperatures. We will be planting trees next to rivers to help lower water temperatures. Indeed the rise in temperatures is something everyone should keep in mind when thinking of planting trees.

      We do work with drought tolerant species for section where water is less during the summer months. I often thing if the rise in temperatures will change ecology and at what degrees can the natives adapt to?

      Interesting Wide range of habitats along the Deschutes River!
      The wide range of habitats along the Deschutes and Little Deschutes Rivers provide nearly 100 different species of plants and trees.

      The upstream reaches of the rivers pass through forests with Englemann spruce, quaking aspen, fir, Douglas-fir and hemlock. As the elevation decreases going down the river, lodgepole pine, ponderosa pine and meadows begin to replace spruce, aspen, fir, and hemlock. Further downstream, sage and juniper become more abundant. Alder, willow, cottonwood and dogwood grow in the riparian zone along most of the two rivers within Deschutes County.

      Thank you for your shared belief in the environment. Richard Arterbury